Audi of America

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We are lacking the data for unit cost for an Audi automobile sold in North America. Another. challenge we face in the product is the different kinds of …

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Content
1
JOMC 172 Advertising Media Project
a) We are working for Audi of USA.
b) About Audi:
Audi of America
Ad Audi Units Average
Expenditure International Car Sold in Profit Price
Year (in millions) Production North Am. (in millions)
2003 69 756148 86421 76.24 48900
2002 71.66 735913 85726 62.53 47735
2001 70.26 727033 86600 89.97 45720
2000 71.32 654602 80744 85.88 40636
According to the table, the average price of Audi automobiles is $48,900, which shows that
Audi is a luxury car. Audi’s total sales in North America are on the rise from 2002, but the…

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