Short Description
IF you judge a carmaker’s success by the amount of cash it has in the bank, then Porsche is ruling the roost at the moment. You may wonder how this can be possible. After all, it is a sportscar maker, with minute volumes when compared with the world’s biggest players. Yet now there is the very real possibility that Porsche could end up taking over chairmanship of Volkswagen, and have the controlling interest on this German maker’s supervisory board.
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The secret is Porsche’s profit margins, which are said to be about six times higher than those of its nearest rival, BMW. Some have called this profiteering. Even scandalous. But the fact of the matter is that more than enough people are buying Porsches anyway. There is demand. And the prices are not scaring people off. The cars are perceived to be that good. But are they really? Based on our experience, we have to say yes. Porsche is the only exotic sportscar maker that has the confidence to consistently supply us with test cars. And, practically without exception, they’ve been brilliant. This is a marque that never rests. And the latest result of its constant fine-tuning is the revamped lineup of Boxsters.
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